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Showing posts with label Opportunities. Show all posts
Showing posts with label Opportunities. Show all posts
Sunday, January 5, 2014
Saturday, January 26, 2013
How To Estimate Incremental Revenue Opportunities With Impression Share Data
Jan 25, 2013 at 11:24am ET by Benjamin Vigneron Tweet
When looking for opportunities for growth, most search marketers try to find ways to estimate how much they can scale up their paid search effort, and what would be the impact on ad spend, revenue volume, and efficiency.
There are lots of different ways to go about this
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